TR Brings Virtual Reality to Costa Coffee

TR Brings Virtual Reality to Costa Coffee

Another first for the TR team, this time for our customer Whitbread/Costa Coffee. A fully interactive VR package has been developed to help in visualisation, design and human factors studies for shop, counter and work space design/space management.

The selected venue for this project was the Eastcastle Street shop in London which was accurately reproduced down to the finest detail before introducing the various counter design options, merchandising and work space layouts to explore the best option for maximum efficiency while maintaining a first class customer experience.

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